Lifebuilder with Stephen Courson

#205 The Man Who Made Firewood Luxury And Built A Multimillion-Dollar Dream with Leroy Hite

Stephen Courson

I sit down with Leroy Hite, the audacious founder of Cutting Edge Firewood, the first luxury firewood company that redefined how people think about logs and flames. (Yes, luxury firewood.) 

Leroy shares how he turned a basic commodity into a premium brand, scaling Cutting Edge into a multimillion-dollar enterprise before eventually exiting the business. Along the way, we talk about:

  • The sheer madness (and vision) behind creating a “luxury firewood” niche from scratch
  • The years of grind, rejection, and sleepless hustling that built the foundation
  • What it feels like to pursue a dream that no one believed in (except you)
  • The payoff when persistence, faith, and strategy converge

Whether you’re launching something unconventional or just chasing a big ambition that others laugh at, this conversation will encourage you to lean in harder, push longer, and believe...even when no one else does.

Tune in and get stoked.

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About the Podcast

If working a 9-5 for 60 years so you can retire with a little money and die a few years later is what you want to do, then this is not the podcast for you.

Stephen is an executive coach that works with ambitious people to build the life that they want, personally and professionally.

This podcast is about contrarian investment strategies around time, energy and money to build the 4 types of wealth and utilize lifestyle design to create the life we want. The interviews are with hi-earning individuals on how they make money so you can copy us and grow wealth too!

Reaching that first $100k milestone is crucial and then the game changes.

Learn how the wealthy view time, energy and money so you can apply these proven strategies to your life.